
UMEI
ACIA
ART DIRECTION + UX/UI DESIGN + PRINT DESIGN
The Associated Cooperage Industries of America, Inc. is a professional society of cooperages and those in the bourbon- and wine-making industry. With a growing industry, they needed a fresh website update that would boost interest and inspire industry folks to join.

THE DETAILS
ACIA has proudly served the wood barrel industry for 90 years, remaining committed to the same mission since its founding. They sought a modernized website update that expanded their brand identity beyond a single logo. Additionally, as hosts of an annual convention uniting the wine and bourbon industries, they wanted this evolved identity to shape the event’s visual assets, creating a cohesive and engaging experience for attendees.
THE CHALLENGES
SIMPLICITY: Ease of use and simplicity is paramount for this company’s look and feel
HISTORY: The style of the brand and website should draw from the recognizable elements of the company and the industry

DESIGN CONCEPT
This brand ecosystem builds upon the existing logo, expanding it into a cohesive and meaningful visual identity that resonates with its members. The warm brown and caramel tones reflect the charred wood of the barrels, while rich photography reinforces the brand’s authenticity and highlights the strong community it has cultivated within the industry.





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