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3D PRINTED RECOVERY

UMEI

THE SETUP
creative direction + brand identity design

UMEI is a startup who specializes in revolutionizing 3D printed shoes. Their focus is on customizable shoes to enhance comfort and recovery after activity. We collaborated to create a dynamic identity that was as endless as their printing possibilities.

The visual identity for this company was sparked from their signature lattice structure showcasing a circular texture connected by material. A main motive for this company is the idea of you creating your own future through self-care and creativity. Thus, the connected constellation-like mark was born. 

LOGO GRAVEYARD
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