A LITTLE BIT ABOUT IT
The visual identity for this company was sparked from their signature 3D printed lattice structure, showcasing a circular pattern connected by material. A main motive for this company is the idea of you creating your own future through self-care and creativity. I developed a constellation-like logo along with icons that reflect this idea of manifesting your future.
The brand's culture is all about championing the individual to do more of what they love. Feeling comfortable during and after their favorite activity allows them to show up better and more rejuvenated tomorrow.
LOGO GRAVEYARD
UMEI
CREATIVE DIRECTION + BRAND IDENTITY DESIGN + UX/UI DESIGN
Photo + Video: Simón Vallejo
UMEI is a new footwear company who is revolutionizing 3D printed shoes. Their focus is on cushioned, ergonomic footwear that provides recovery after activity. We collaborated to create a dynamic identity that was as endless and unique as their printing possibilities.