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![](https://static.wixstatic.com/media/531dc5_a8d08dea3e7542978420466362144e4d~mv2.png/v1/fill/w_49,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Moonwalker%20-%20Blue%20-%20Closeup%20copy.png)
3D PRINTED RECOVERY
UMEI
THE SETUP
creative direction + brand identity design
UMEI is a startup who is revolutionizing 3D printed shoes. Their focus is on customizable shoes to enhance comfort and recovery after activity. We collaborated to create a dynamic identity that was as endless as their printing possibilities.
![](https://static.wixstatic.com/media/531dc5_736e1d5c52a24c4695346d5961a26499~mv2.png/v1/fill/w_49,h_15,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/UMEI%20-%20NEW%20BRAND.png)
![](https://static.wixstatic.com/media/531dc5_24a5646128b04a06bcebc0e2398dfd89~mv2.png/v1/fill/w_49,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/531dc5_24a5646128b04a06bcebc0e2398dfd89~mv2.png)
The visual identity for this company was sparked from their signature lattice structure showcasing a circular texture connected by material. A main motive for this company is the idea of you creating your own future through self-care and creativity. Thus, the connected constellation-like mark was born.
![](https://static.wixstatic.com/media/531dc5_cc6d83c2f6e34fac9bb3ada4a860efb2~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Grey%20Scale%20Moonwalkers.png)
![](https://static.wixstatic.com/media/531dc5_7c1eb7a1172e437693f03b9619dbf6e1~mv2.png/v1/fill/w_49,h_49,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/IMG_6709%202.png)
![](https://static.wixstatic.com/media/531dc5_71a608f206314f49b77f2f1b4c34ef50~mv2.png/v1/crop/x_0,y_79,w_1068,h_1424/fill/w_49,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/531dc5_71a608f206314f49b77f2f1b4c34ef50~mv2.png)
![](https://static.wixstatic.com/media/531dc5_e751a75481fe408db94211d0e9716502~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/531dc5_e751a75481fe408db94211d0e9716502~mv2.jpg)
![](https://static.wixstatic.com/media/531dc5_c17b3c83b2df417e9427c5e57b54bdca~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/531dc5_c17b3c83b2df417e9427c5e57b54bdca~mv2.jpg)
![](https://static.wixstatic.com/media/531dc5_7337b870f3ee4853952d71c31a2efc0f~mv2.png/v1/crop/x_159,y_199,w_4691,h_1289/fill/w_49,h_13,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/UMEI-Logos%20graveyard.png)
LOGO GRAVEYARD
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