THE DETAILS
UMEI is the modern solution for active recovery, empowering people to do more of what they love while feeling their best. With their world-class 3D printing technology and a unique lattice structure, their shoes are designed to accelerate recovery and enhance comfort.
They wanted a modern identity that reflects the innovative technology behind their shoes, while capturing the dynamic and unique spirit of those who wear them.
THE CHALLENGES
MOVEMENT: The logo had to embody a sense of motion
ADAPTABILITY: The logo needed to change seamlessly across mediums while maintaining recognition
MODERN APPEAL: The logo had to appeal to an audience that valued both tech and activity
DESIGN CONCEPT
The visual identity for this company draws inspiration from its signature 3D-printed lattice structure, featuring a circular, interconnected pattern. The logo was designed to bridge both tech and fashion spaces, reflecting the brand’s innovative fusion of both industries.
I created a constellation-like icon that echoes the 3D-printed motif, symbolizing the idea of manifesting one’s future through self-care. Complementary sister marks adapt in shape while maintaining the same core structure, representing the shoe’s versatility and the individuality of those who wear them.
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UMEI
UMEI
ART DIRECTION + BRAND IDENTITY DESIGN + PACKAGING DESIGN
UMEI is a new footwear company who is revolutionizing 3D printed shoes. They approached me to create a dynamic identity that mirrored their mission of championing adaptability, innovation, and movement.