UMEI
SPRINTRAY
GRAPHIC DESIGN + UI DESIGN + PRINT DESIGN
Sprintray is a modern digital dentistry company specializing in 3D printing for dentists. They have revolutionized the chair-side printing experience, bringing full 3D printing systems into dental offices for faster, easier smile treatment.
THE DETAILS
Sprintray is known for its game-changing innovations, seamless integrations, and sexy marketing. When they were launching their nightguard-focused "Protect a Smile" campaign, they had two goals: 1. to introduce their new nightguard resin to their dental clients, and 2. to educate the patients about why one might need a nightguard and the signs we should all look out for if we're in need of one.
For the dental clients, we created social media assets for them to use on their instagram and printed assets to display in-office so they could use on their accounts to educate their patients.
For the patients, we developed a landing page for them to get more detailed information on nightguards, and how to ask your dentist for help.
THE CHALLENGES
TWO AUDIENCES: This campaign had to target two audiences and use B2B and B2C copy
VISUAL APPEAL: The style of the campaign had to be eye-catching and garner interest from patients
EDUCATION: We needed to educate both the dentists on the new nightguard resin and their patients on the benefits of nightguards
DESIGN CONCEPT
This campaign was designed to showcase the various archetypes of people who could benefit from a nightguard. Each archetype was presented in a baseball card-style format, providing dentists and patients with key details to help identify their best match. Bold, primary colors were used to create an eye-catching and engaging experience, making nightguard education both informative and visually compelling.
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Los Angeles, CA
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