UMEI
LOVELOVE
OWNER + CREATIVE DIRECTION + BRAND IDENTITY DESIGN
LoveLove is a family-owned wedding invitation boutique specializing in intentional, minimalist designs infused with maximum heart. LoveLove focuses on semi-custom suites featuring layered, embossed, and foiled elements—crafted to feel both artful and deeply personal.
THE DETAILS
LoveLove was born from a family of printers and designers who wanted to share and celebrate love through the art of wedding stationery. They have a line of semi-customizable wedding suites that are minimalist, while retaining maximum quality through paper selection, precision detailing, and the use of foiling and embossing.
THE CHALLENGES
LUXURIOUSLY HANDCRAFTED: Find the line between handmade and luxury for a niche market
STAND OUT: In a highly saturated market, the visual direction needed to be different from the rest
DESIGN CONCEPT
The wordmark unifies two fonts by mixing them together, becoming one. One is a classic serif – strong and bold, and the other a lowercase italic font – soft and fluid. They symbolize the merging of individuals, different energies, and creating something everlasting. The icon depicts two rings created from the two Os in the wordmark, representing marriage.
Let's Connect.
Los Angeles, CA
© 2024 by Gibem. Made with Wix Studio